On Monday, November 3, 2008 I had the honor of speaking at the WR 03 Performance Group conference in Chicago, IL. This group is made up of successful women who run auto dealerships around the country. The meeting is organized by ADP, and focuses on growing business for these auto dealerships.
My talk was focused on “How Digital Marketing Impacts Your Dealership”
Learn to use digital media to grow your auto dealership business. Derek Mehraban, CEO of Ingenex Digital Marketing will discuss search engine optimization, internet marketing, social media marketing and other essential techniques to drive traffic to your web site and build community among your customers. Mehraban has over 15 years of advertising and marketing experience and has worked with brands such as Chevy, Pontiac, Cadillac, ACDelco and more. After this session you will have a greater understanding of how you can impact your business through digital media.
The dealerships who attended gained valueable insights into how to grow their business online, and improve their search engine rankings. The following dealerships were in attendance:
Marty’s GMC in Kingston Massachusettes
Vandermeer Chevy & Buick in Wisonsin
Don Ledford Automotive in Tennessee
John Miskimins Motors
John Bowman Chevy in Clarkston, Michigan
Bennett Motors in Montana
And special thanks to Debbie Crispin of Bill Crispin Chevrolet in Saline, Michigan who invited me to speak at this event. Thanks Debbie!
Tonight was a wonderful event held at Bar Louie in Ann Arbor. My friend Shannon Paul called a Detroit Tweetup which is a group of people who know eachother through Twitter and who organize to meet up via Twitter. This Tweetup had a large turnout. I brought the family with me to the event, which was fun and helped combine family and work on a Sunday networking event.