On Monday, November 3, 2008 I had the honor of speaking at the WR 03 Performance Group conference in Chicago, IL. This group is made up of successful women who run auto dealerships around the country. The meeting is organized by ADP, and focuses on growing business for these auto dealerships.

My talk was focused on “How Digital Marketing Impacts Your Dealership”

Learn to use digital media to grow your auto dealership business. Derek Mehraban, CEO of Ingenex Digital Marketing will discuss search engine optimization, internet marketing, social media marketing and other essential techniques to drive traffic to your web site and build community among your customers. Mehraban has over 15 years of advertising and marketing experience and has worked with brands such as Chevy, Pontiac, Cadillac, ACDelco and more. After this session you will have a greater understanding of how you can impact your business through digital media.

The dealerships who attended gained valueable insights into how to grow their business online, and improve their search engine rankings. The following dealerships were in attendance:

Marty’s GMC in Kingston Massachusettes

Vandermeer Chevy & Buick in Wisonsin

Don Ledford Automotive in Tennessee

John Miskimins Motors

John Bowman Chevy in Clarkston, Michigan

Bennett Motors in Montana

And special thanks to Debbie Crispin of Bill Crispin Chevrolet in Saline, Michigan who invited me to speak at this event. Thanks Debbie!

With gas prices soaring, it’s no wonder that many are seeking ways to cut commuting costs. Luckily for students and recent graduates interested in digital marketing, Ingenex Digital Marketing, located in Ann Arbor, MI, has tailored an internship to fit their specific needs.
Ingenex eco-friendly interns are learning digital marketing while working to expand the internship for 2009. “Our goal is to make the Eco-Friendly Internship accessible to more students and more universities via new technology.” Says Ingenex CEO Derek Mehraban. “We are looking for university partners right now, and we are starting with the Michigan State University Advertising program.”

Ingenex specializes in all aspects of online marketing including search engine optimization and web site design.

Meet the Fall 2008 Eco-Friendly Team:

Jennifer Harrison is currently a fourth year advertising student at Michigan State University, with a specialization in Public Relations and an additional major in Mandarin Chinese.

Katie Hyzy recently received a B.A. in Environmental Studies from Denison University in Ohio. Over the summer, she completed a Marketing and P.R. Internship at Chicago-based start up company Green Market Fundraising.

Amanda Marandola is an advertising sophomore at Michigan State University. She is extremely interested in the fields of advertising and marketing, and she would like to specialize in Public Relations.

Pedro Martin is a recent MBA International Business graduate of EMU. With a background in Marketing and Management, he hopes to achieve a position that will allow him to employ his marketing skills in an international business setting.

Nick Meador finished the masters of journalism program at MSU this summer, while participating in an editorial internship at Traverse Magazine. He’s seeking a career combining writing/editing, web design/development, and digital marketing.

The Ingenex eco-friendly digital marketing internship is the first of its kind.  The growing demand for digital skills in corporate America is undeniable. Ingenex interns are preparing to be leaders in the digital economy and the eco-friendly future of our country. Learn more about the Eco-Friendly Digital Marketing Internship or find out about Michigan Marketing.

Most companies hiring interns expect them to drive to the office every day.  Ingenex Digital Marketing, located in Ann Arbor, MI, has taken a new approach this summer.  Instead of asking cash-strapped students to spend their summer driving to work, Ingenex has set up a new and eco-friendly internship that allows interns to work from home four days a week.

Ingenex Digital Marketing is a full-service interactive marketing company based in Ann Arbor, Michigan. It is run by CEO, Derek Mehraban, a Michigan State advertising graduate. The company provides services in Interactive and web, search engine marketing, social media and much more. Its clients include West System, Campusfaves.com, and Inforum Michigan.

Meet the Inaugural Eco-Friendly Team:
Lia Homeister completed her sophomore year at Michigan State University. Homeister, an advertising major, is learning digital skills that will help her become a better media planner.

Grant Heitkamp, a recent graduate of Michigan State University’s advertising program, is becoming an expert in all aspects of Digital Marketing with plans to implement these skills for future employers.

Kevin Conlon, also a recent graduate of MSU with a degree in Advertising, hopes his digital marketing expertise will be valuable in an account management role with future employers.

Ingenex eco-friendly interns are currently focusing on social media marketing, search engine optimization (SEO), pay-per-click Google Adwords (ppc), digital marketing strategy, and online public relations.

Ingenex Digital Marketing is the same great company you’ve known for the past six months since Ingenex and 3.7 Designs merged. We just have a brand new, better looking web site. Ross Johnson is an incredible designer - especially when it comes to web sites. His original design for the Ingenexdigital.com web site lasted 6 months, before Ross demanded an upgrade. His pursuit for perfection is relentless, and our company and clients benefit.

The new design is clean and concise. We have outlined the range of Digital services we provide. Ingenex services include Digital Marketing Strategy, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, Interactive Branding, Web Site Design and more.

Since Ingenex Digital Marketing was formed in January 2008, we have been working on some amazing projects, with some amazing clients. You can see some of our work in the portfolio section of our new web site. Ingenex is growing, and doing exciting work. It’s a dream come true really. If you are a client, thank you. If you’re thinking about becoming a client - drop me a line. I am happy to talk to see if we can help you.

I am a firm believer in getting along with your clients. There is not enough time in the day to work with people you don’t like. And there’s plenty of work to go around where you don’t have to (I’m happy to refer clients to people they are a better fit with if it’s not for us.) At Ingenex we have clients who are cool. Clients who are smart. And clients who collaborate with us to create amazing things. I am so grateful for every client we have, and I want to thank you.

Now that our new web site has launched, I hope you enjoy it. And I hope you visit our blog often. The Ingenex Digital Marketing blog will talk about all things Digital Marketing and all things Ingenex. If you care about Derek Mehraban, Ross Johnson, Ingenex Digital, our clients, and our work, shoot if you care about your country, you should read this blog. Comment and share your ideas. We’re all in this together.

Cheers!