Cranbrook Institute of Science

Cranbrook Institute of Science, located in Bloomfield Hills, MI, is a Natural History Museum dedicated to providing individuals, families, groups and businesses extraordinary experiences in art, education and science. More than 200,000 visitors flock to Cranbrook Institute of Science each year, making it one of the region’s best known museums of natural history - and making the ability for visitors to easily access the website, search events and programs and stay updated through social media essential to its success.

Ingenex created and coordinated many aspects of their digital marketing needs, including web design, social media marketing, search engine optimization and Google Analytics.

Ingenex finished a complete re-design of the web site. Web development included a full content management system, allowing Cranbrook full control to easily update their entire web site, while adding the ability to sell tickets right from their own site. Additionally, Ingenex incorporated optimized URL paths and a proper navigation structure for search engines and end users.

Search engine optimization included complete keyword research and meta data implementation, while implementing text content with keyword optimized anchor text for internal and external linking strategies. Ingenex issued social media marketing to include a complete overhaul of their social media channels/outlets, with design and full integration. Google Analytics were implemented to the web site in order to monitor and measure goals and analyze data, which Ingenex used to compile reports and hand to management for easy review of progress.

"The team at Ingenex did an incredible job of exceeding our expectations and delivering on what they promised for our website and social media marketing" — Michael Stafford, Director, Cranbrook Institute of Science