Digital Marketing Agency Ingenex Launches New Website for Emerson School in Ann Arbor
Ingenex Digital Marketing launches search engine optimized and newly redesigned website for Emerson School, designed to streamline information and improve communication for leading private school.
Ann Arbor, Mich. -- September 15, 2010 -- Digital Marketing Agency, Ingenex has been working with Emerson School on the redesign of its new website. Emerson, a leading Michigan independent school, hired the Internet marketing firm for their expertise in search engine optimization, social media marketing and website design.
Coinciding with the website launch, Emerson will also release a revitalized social media presence including Facebook, Twitter and Flickr that will encourage interaction between the school, its alumni and the SE Michigan community.
With the goal of creating a user-friendly information destination, the Emerson School website features a walkthrough of the admissions process, access to curriculum and upcoming programs, online video tours and social media integration. Ingenex placed an emphasis on search engine optimization (SEO) to increase Emerson’s online visibility.
“Working with Emerson School to identify areas of improvement, Ingenex designed a website to naturally integrate social media and search engine optimization strategy while keeping usability in the forefront,” said Ingenex CEO Derek Mehraban. “The product is a powerful design that lays fertile ground for communicating information more effectively and efficiently.”
Ingenex used the Drupal content management system to create a customized web design that easily communicates information to parents, students, alumni and the community. The site will include parent resources, a gallery of student work, athletic and academic calendars and childcare information.
“We are looking forward to the impact our new website will have for students, parents and the community. We are confident that the revitalized website reflects the vibrant, creative community at Emerson School and will draw people to our interactive, user-friendly online resources,” said Jerry Loewen, Emerson Head of School.
Ingenex customized a social media marketing strategy to achieve Emerson’s goal of building a digital community of engaged users. Site visitors can easily stay current with Emerson events and news via incorporated e-mail, RSS, Facebook and Twitter updates.
Visit the new website to discover Emerson School: www.emerson-school.org
Ingenex Digital Marketing specializes in delivering digital solutions and measurable results through web design, search engine optimization, digital public relations, social media and web analytics. Ingenex serves a national client base in the digital marketing world and helps companies embrace the Internet and grow their businesses on a daily basis.
For more information on Ingenex Digital Marketing visit http://ingenexdigital.com or call (734) 272-4698.
About Ingenex Digital Marketing
Ingenex Digital Marketing, based in Ann Arbor, is an Internet marketing agency delivering marketing solutions for a digital world. Ingenex focuses on producing results through social media marketing, web design, SEO, SEM, Internet marketing, digital public relations, and web analytics.
About Emerson School
Emerson School provides a whole child, multiple method approach to instruction for gifted and for academically talented students. Emerson School encourages creativity, problem solving, and the development of basic skills, while providing a warm, supportive environment that promotes responsibility for oneself and others.
Eric Rodriguez, Client Services Manager
Ingenex Digital Marketing